Art Has an Identity

Listen to Dale Miller, Chief Creative Officer of Daring by Design,

LIVE on Boca Chamber Radio at 7 pm on Wednesday, February 27th!

Listen to Dale Miller Live here!

Dale Miller discusses her experiences with art in design – what art does to a design concept! 

We have utilized art as an identity for a Hyatt Hotel project. We re-designed all of the public spaces for 5 Hyatt House Hotels. Although the furnishings that we designed were almost all alike, we created artwork for each one that reflected their location. They are bold canvas art that contains various elements identifying with the city or location. For San Francisco, we included the Golden Gate Bridge; in Los Angeles, we included the Hollywood sign, and so forth.

Identity is everything when it comes to art for the Boca Chamber. They are a driving force when it comes to business in Boca. They invited us to create an art project for them. It is now on display in the Chamber Boardroom. It is a collage assembly that we designed which is composed of various sizes and shapes naming many of the Boca Companies that serve on their Board of Directors.

 

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